Thursday, June 26, 2008

It all 'ads' up

February is right around the corner.

Which means the lunar new year and Honest Abe’s birthday. Punxsatawney Phil’s appearance and the cherry tree chopper’s birthday. Cupid’s human hunt and of course, the Super Bowl.

This year — the 42nd version, or XLII — is such a mismatch that even David thinks Goliath will prevail. The beasts of Beantown versus the boys of the Big Apple, I guess I’ll be fast forwarding the TiVo through the game, to watch the commercials — I’m sure to get a few ample match ups.

Sure the two competing teams hail from cities with a common hatred of one another, but that’s only thanks to the rivalry they share on the ball diamond.
But this time around, the best action will be Lay’s versus Tostitos. What with the all new 100 percent sunflower oil from Lay’s, “I bet you can’t eat just one.”

On the gridiron, the Perfect Patriots have become the new “America’s Team,” mostly because their name is, well, patriotic. But in the ad world, Chevrolet has become “America’s Brand,” mostly because they’ve created, well, an American Revolution.

The New York “football” Giants feature a young leader at quarterback, who’s overshadowed by his father Archie and big brother Peyton. Wendy’s, too, features a young personality — albeit a redhead with pigtails — who’s overshadowed by the Arches and big brother King, yet both Eli and Wendy seem to come up with a “Biggie” size performance when they need it most.

The venue for all of the week’s festivities is the University of Phoenix Stadium, which is actually an exclusively online university without, get this, a football team. Instead, the team who calls the stadium home is actually the Arizona Cardinals, who actually have the same amount of championships as, get this, the nonexistent University of Phoenix’s football team — zero.

New England, however, has won three of the last seven Super Bowls, with Tom Brady earning the MVP twice, and yes, the FOX network will remind us more than a dozen times. Similarly, Miller Lite has earned an award in five of the last 11 World Beer Cup competitions, with four of them being gold, and yes, their ads will remind us more than a half-dozen times.

The Giants traditions date back to 1925 when they played at the Polo Grounds and first crafted their ‘NY’ helmet logo. Anheuser-Busch has traditions dating back to 1852 when they started in St. Louis and crafted their first pilsner beer.

Whether it’s deep passes and acrobatic catches, or commercial pitches and catchy advertisements that wet your palate, Super Bowl Sunday is sure to fill you up — or maybe that’s the snacks.

Either way, “hungry? Why wait?” Grab the remote and a satisfying Snickers.

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